How to optimize a landing page that generates more leads
How to optimize a landing page for better website conversion and it can be a lead generating platform right!
Landing pages are the most complicated part when it come’s to conversion. Working with thousands of client with different industry has few common practices that get’s higher conversion.
Few things I would like to educate you on how you can optimize your landing page.
How to optimize a landing page with high conversions
Your headline plays an important role while attracting customers attention. A headline is the first sight where our eyes first go. Always have an eye-catching headline to drive more conversion.
If your not good at generating content or headline then no worries! i have headline optimizing tools for you.
2) Implementing right call-to-action
Call to actions are important to generate a lead but more important is to make visitors hit the button and take an action like filling a form, making an inquiry etc.,
By writing an appealing call to action will boost your conversion at the maximum level, and always use a different color for your CTA which is not used anywhere else in the page.
3) Social icons
These days social icons matter a lot for any business. Currently, 2.3 billion people are active on social media and it can create a huge impact on your business as well.
Always remember, whenever you add a social icon make sure you’re adding it on a “thank you page” so that visitors can like or share your offer to others also.
How to optimize a landing page with focused pointers
- Be focused
I have seen many website/landing page which is not focused on benefits they provide. They always have a huge content and integrate benefits in between the content so that they can be hidden.
Give few details on how will they be benefited if they give their personal information. Usually, 3-5 bullet points work depending on which industry you are into.
- Testimonials works
Now that they need to trust you, it is important to add a testimonial in your landing page. Most of the time testimonials has created a trust among the visitor and conversion rates goes up when you add a testimonial video on the page.
To make an impact on your visitors it is advisable to add a photo, first and last name or website with a logo or photo in it. This creates more value that testimonial is real and not an imaginary.
- Authority badge
You can expect more conversion when you add an authority badge on your landing page. Confused about what is an authority badge?
Well! these are the badges which we can from high authority sites, in other words getting “Featured” on a news site.
Did you earn a badge? just show off to your visitors and gain more trust towards your brand. Showcasing featured logos will make visitors understand that you are an expert in the industry and here business gains more credibility.
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